At the Ohio Golf Course Owners Association, our mission is to help course operators regain control of their businesses and maximize their margins. That is why we are incredibly excited to welcome GolfBack as a supporting sponsor for the Ohio Golf Conference, taking place March 2nd and 3rd at Westbrook Country Club.
OGCOA’s Mike Hendrix recently spoke with Bryce Voisin, Co-Founder of GolfBack, to discuss how their technology is helping operators shift away from third-party marketplaces and back toward “booking direct.”
The “Direct-to-Consumer” Revolution in Golf
For years, the industry was told that the only way to fill a tee sheet was through third-party marketplaces. The trade-off, however, was a significant loss of control over pricing, customer data, and profit margins.
GolfBack was built by former operators to fix this. “Golfers actually want to book direct,” Bryce explained, “but most course websites and booking engines aren’t optimized to compete for that reservation. GolfBack was built to fix that funnel.”
The GolfBack “Funnel” Approach:
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Top (Traffic): Websites built to rank high on Google and modern AI search agents.
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Middle (Conversion): A booking engine optimized for mobile and integrated with dynamic pricing tools.
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Bottom (Retention): Automated marketing tools that bring the golfer back to the course for their next round.
Solving the “No-Show” Headache Without the Friction
One of the most anticipated segments of the Ohio Golf Conference is the panel: “Managing Short-Shows and No-Shows.” Bryce will be joining the panel to discuss how GolfBack’s technology has nearly eliminated this issue for their partners.
Many operators are hesitant to implement strict cancellation policies because they don’t want to appear “hostile” to their customers. Bryce shared a perspective that might change your mind: Most golfers aren’t malicious; they’re just busy.
Through GolfBack’s Tee Time Guarantee, the system uses automated SMS messaging to check in with the golfer. By giving the player a simple button to click to “cancel or modify” via text, courses have seen a massive decrease in no-shows.
“It’s about making it easier for the golfer to do the right thing. When you give them the lever to cancel within the window, the operator can backfill that spot, and everyone wins.” — Bryce Voisin
Enhancing, Not Replacing, Your Current Tools
A common question for technology companies is: “Do I have to switch my tee sheet?” For GolfBack, the answer is no. They are not a tee sheet company; they are an enhancement suite. GolfBack currently integrates with the industry’s major players, including:
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Club Caddie
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Pro Shop Tee Times
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Lightspeed
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foreUP
By acting as a “slick software layer” on top of your existing tee sheet, GolfBack helps you drive direct reservations and automated marketing without the headache of a full system migration.
Meet the GolfBack Team at Westbrook
As a supporting sponsor, GolfBack’s contribution allows OGCOA members to attend the conference for free.
Whether you want to learn more about dynamic pricing or find out how to better “own” your customer data, make sure to find Bryce at the conference or catch him on the “No-Show” panel on March 3rd.
Reminder: Member courses get two free passes, but RSVPs are required for catering.