Unlock Your Tee Sheet’s Full Potential: The Dual Opportunity for Ohio Golf Courses with Google’s “Book Online” Button

As an Ohio golf course owner, you’re constantly looking for ways to fill your tee sheet, attract new golfers, and streamline your operations. What if we told you there’s a powerful, yet often underutilized, tool that can help you achieve all of this, directly from where golfers are already looking for you? We’re talking about the “Book Online” button on Google Maps and Google Search.

We recently delved into some fascinating data concerning Ohio golf courses and their online booking capabilities, and the insights are compelling. There’s a significant, dual opportunity for growth across the state.

The Landscape: A Vast Untapped Opportunity

In Ohio, there are as many as 435 golf courses that could potentially have an active Google “Book Online” button, representing a crucial subset of the total 611 Ohio golf courses (excluding private clubs and additional courses at multi-course facilities). This is your addressable market for direct online bookings.

Our analysis, based on a sample of 162 Ohio courses, revealed that while these courses do have a “Book Online” button activated, they represent only a portion of this immense potential. This means a substantial number of eligible Ohio golf courses are currently missing out on direct, seamless bookings through Google.

A Dual Path to Success: Activation & Optimization

For the courses currently without the button, there’s a clear “missed opportunity” to capture bookings directly where golfers are searching. For the 162 courses that do have it, the next frontier is optimizing its functionality and the booking experience it provides. SEE A MAP OF THE DATA HERE

Our data on the 162 active courses indicates a diverse landscape in how these buttons are configured:

• Booking Destinations Vary: While a significant majority of these courses (122 out of 162) direct golfers to Google Reserve Appt for a chopped-up, multi option booking experience, others lead to various “direct” options supported by Club Caddie, foreUP, Troon, Quick18, and Chronogolf.
• Multiple Booking Choices: Furthermore, the data reveals a wide array of Google BOOK ONLINE Button Choices, often listing multiple booking aggregators or direct systems. This can sometimes lead to confusion or sub-optimal conversion if not managed strategically.

Consider this: when a golfer searches for “golf courses near me” or directly for your course, they’re typically looking to book a tee time right now. If they can’t book instantly through Google, or if the process is cumbersome, they might move on to a competitor.

What Does This Mean for Your Ohio Golf Course?

Whether you’re among the courses yet to activate your button or one looking to refine its current setup, the benefits are clear:

• Increased Bookings: Make it easier for golfers to book, and they will. Eliminating extra steps leads to more completed reservations.
• Enhanced Golfer Experience: A smooth, intuitive booking process creates a positive first impression and encourages repeat play.
• Competitive Advantage: Stand out from courses that still require phone calls or multi-step website navigation, or those with less optimized online booking flows.
• Strategic Advantage: Understand and leverage the nuances of Google’s booking integrations to prioritize your most profitable booking channels.
• Data-Driven Insights: Many integrated booking systems offer valuable data on where your bookings are coming from, helping you refine your marketing strategies and understand which “choices” are truly performing for your course.

Ready to Unlock Your Course’s Full Potential?

Understanding these opportunities is one thing; implementing them is another. That’s why the Ohio Golf Course Owners Association is committed to helping our members thrive.

FREE CONSULTATION for Any Golf Course in Ohio!

We understand that navigating online tools and integrations can be complex. That’s why we’re offering a FREE, no-obligation consultation to any golf course in Ohio. During this consultation, we will:

• For courses without the button: Guide you through the steps to activate your Google “Book Online” button and connect it to your tee sheet system.
• For courses with the button: Review your current Google My Business presence and “Book Online” button configuration. We’ll assess your tee sheet provider’s integration with Google’s booking features and discuss best practices for your Google Book Online button destination and Google BOOK ONLINE Button Choices.
• Provide actionable recommendations to enhance the golfer’s booking journey and maximize direct revenue.
• Answer any questions you have about leveraging Google for increased tee times and improved operational efficiency.

This is a unique opportunity to gain expert insights and take a significant step towards maximizing your online booking potential. Don’t let valuable tee times slip away.

Click here to schedule your FREE consultation today! BOOK YOUR CALL NOW

Let’s work together to ensure Ohio golf courses are leading the way in online booking convenience and profitability!