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GolfBack was built by former operators to fix this. “Golfers actually want to book direct,” Bryce explained, “but most course websites and booking engines aren’t optimized to compete for that reservation. GolfBack was built to fix that funnel.”
Club Caddie CEO Jason Pearsall will be joining the panel to share his unique perspective. With a background in law, Pearsall has developed specialized strategies for helping courses win “chargeback” disputes and combat the financial drain of no-shows and short-shows.
James isn’t just a speaker; he’s a former golf pro and club manager who has been in the trenches for 30 years. He doesn’t just talk about “service”—he builds legendary cultures.
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To a traditional operator, a 10% cancellation rate sounds like a disaster. But Voisin argues it’s actually a sign of a healthy, high-functioning business. He calls these “good cancellations.”
conference panle of four speakers seated on stage at Ohio Golf Conference

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Mike Hendrix

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Written By

Mike Hendrix

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