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At the 2026 Ohio Golf Conference, PGA of America CTO Kevin Scott sat down with Jimmy Hanlin to discuss why “staying analog” is a risk Ohio course owners can no longer afford to take. Watch the full session and get the 3 key takeaways for your facility.
conference panle of four speakers seated on stage at Ohio Golf Conference

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To a traditional operator, a 10% cancellation rate sounds like a disaster. But Voisin argues it’s actually a sign of a healthy, high-functioning business. He calls these “good cancellations.”

Own Your Audience: GolfBack Joins Ohio Golf Conference as Supporting Sponsor

GolfBack was built by former operators to fix this. “Golfers actually want to book direct,” Bryce explained, “but most course websites and booking engines aren’t optimized to compete for that reservation. GolfBack was built to fix that funnel.”
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Why Your New OGCOA Profile Page Matters

OGCOA facility profiles help golf courses improve discovery with tee time links, nearby member maps, amenities, reviews, mobile-friendly pages, and structured data for Google and AI-powered search.

Written By

Mike Hendrix

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Your new OGCOA facility profile is much more than a directory listing. It’s a professionally designed page that helps golfers discover your facility while strengthening your digital presence across Google, search engines, and the rapidly growing world of AI-powered search.

Your Profile Includes

  • A dedicated profile page for your facility
  • Direct links to your website and tee time or reservation system
  • A map highlighting nearby OGCOA member facilities
  • Amenities and activities
  • Reviews and contact information
  • Mobile-friendly design
  • Advanced schema markup that helps search engines better understand your facility

Built Differently Than Typical Directory Listings

One of the most valuable features isn’t something golfers will ever see.

Behind the scenes, every OGCOA facility profile includes advanced schema markup (structured data) designed to help search engines and AI platforms better understand your facility.

Unlike many third-party directories and marketplace listings that primarily strengthen their own websites, OGCOA profiles are intentionally designed to reinforce your golf facility’s website as the primary source of truth whenever possible. Your official website, phone number, booking or reservation links, amenities, and other important business information all point back to your facility’s website — helping establish it as the authoritative source of information about your business.

As AI-powered search continues to grow, this approach becomes increasingly important in helping golfers find accurate information directly from your facility.

Want to Learn More?

To learn more about why we’ve built the profiles this way, visit Golf Course Technology Reviews, where we’ve published several articles on schema markup, AI search, and establishing your website as the primary source of truth for your golf facility:

Not a member yet? Join OGCOA to get your facility its own profile page.

Already a member? Update your facility profile in minutes.

Written By

Mike Hendrix

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Ready to enhance your golf course’s success? Become a part of OGCOA today. Whether you’re looking for networking, resources, or advocacy, we’re here to help your business grow.

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