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To a traditional operator, a 10% cancellation rate sounds like a disaster. But Voisin argues it’s actually a sign of a healthy, high-functioning business. He calls these “good cancellations.”

Own Your Audience: GolfBack Joins Ohio Golf Conference as Supporting Sponsor

GolfBack was built by former operators to fix this. “Golfers actually want to book direct,” Bryce explained, “but most course websites and booking engines aren’t optimized to compete for that reservation. GolfBack was built to fix that funnel.”

Local Expertise, Global Tech: Club Caddie Joins the Ohio Golf Conference as Presenting Sponsor

Club Caddie CEO Jason Pearsall will be joining the panel to share his unique perspective. With a background in law, Pearsall has developed specialized strategies for helping courses win “chargeback” disputes and combat the financial drain of no-shows and short-shows.
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Search is changing. If your golf course wants to keep showing up—whether it’s in Google, ChatGPT, Gemini, or future tools—you need to start laying the groundwork.
Blue square banner that reads: Optimizing for AI Search Engines

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Mike Hendrix

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Written By

Mike Hendrix

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